Health Care

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Better dental care for optimal dogs’ health

Bad breath is a common complaint of dogs’ owners but it can also be a sign of periodontal or digestive issues that can be painful for the pet. Thanks to a new formula, the C.E.T® VEGGIEDENT® FR3SH™ dental chews tackle the oral causes of bad breath and help to restore the animal's intestinal balance while freshening its breath. Available since 2018 in the United States, Canada, the United Kingdom, France, Spain and Japan, they will gradually be present around the world in 2019.

As for humans, the causes of bad breath in dogs can be oral (tartar, plaque, bacteria ...) or internal (gastrointestinal disorders, kidney problems, respiratory, diabetes ...). Bad breath is also one of the first signs of bad dental hygiene that can lead to more serious and painful disorders for the animal, such as gingivitis or periodontal diseases. It is therefore important to take care of the teeth of our four-legged companions.


80% of dogs are affected by periodontal issues by the age of 21. According to the World Small Animal Veterinary Association (WSAVA), good dental hygiene involves periodic professional plaque removal. A consistent and effective home care is also essential: tooth brushing, use of water additives or chews. C.E.T® VEGGIEDENT® FR3SH™ Dental Chews are an easy way for pet owners to fight against plaque, tartar and bad breath of their dogs. Their specific Z-shape maximizes prehension allowing the chew to act everywhere around the teeth and gumline. In addition, chewing may strengthen the bones and ligaments of the jaw and naturally contributes to a good dental health by stimulating the production of saliva.


VEGGIEDENT® FR3SH™ tackles the causes of bad breath through the combination of three ingredients: pomegranate, to target the oral causes of bad breath, erythritol for a freshening action and inulin, a prebiotic to promote a balanced intestinal microflora of the dog. From day 1 after administration, a significant breath improvement is shown. It remains observable 24h after each intake and gets continuous with daily use2.
The enhanced FR3SH™ formulation of VEGGIEDENT® chews are being rolled out across the world and are already popular in the United States, Canada, the United Kingdom, France, Spain, Japan and China.


A pioneer in dental care for pets, Virbac has 30 years of expertise in this field and a wide range of scientifically proven products for veterinary clinics and pet owners, such as dental kits, toothpastes, mouthwashes and dental chews.


  1. Niemiec BA. Periodontal disease. Top Companion Anim Med. 2008;23:72–80.
  2. Chala V, Chaix G, Navarro C, Espuna G. Evaluation of breath freshening effect in dogs following chew administration: an open field trial. Voorsjaardagen congress, The Hague, NL, April 2018

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